As an artist, I am certain that you have daydreamed about having a stall at a marketplace or fair with curious customers ready to buy your artwork. Although, in reality, selling art in a market or fair involves more than just setting up the stall and waiting for the sales to roll in. It requires skillful intricacies of social interaction, display presentation, and psychology.
Believe me when I say this, I have been through the ringer both as an attendee and seller at art fairs, and I can guide you through how best to sell your art at these vibrant places. So grab your favorite cup of coffee as we delve deeper into the working and attending of art fairs and markets.
What Works: Success Tips
There is a saying, “You only get one chance to make a first impression” and your art presentation is the icing on the cake.
1. Presentation is Everything
As the artist, your task is to present your work with all its magnificence, and you are the performer that presents it. Think of your booth as a mini gallery that should be displayed as such. Use modular system displays, in a clean and cohesive manner, which will not drown the viewer’s senses.
- Lighting: Good lighting can make your exhibit or break it. Make sure to have portable LED lights with you to ensure your artwork is displayed properly no matter the weather conditions.
- Organization: Create an inviting flow. Use tables, easels, and wall hangings to add height and visual interest to your booth.
- Marketing: Share a brand consistently. Your business cards, signs, and even your clothing should reflect your brand’s style.
2. Be Flexible on Prices
Nothing causes potential customers to run away faster than vague pricing. Ensure that every product is priced appropriately. If negotiating makes you anxious, include a sweet note like, “Prices are set, but I would love to chat about custom orders!”
Pro-tip: Offer multiple pricing options. They couldn’t help but splurge on the $50 poster or the $20 sticker, but the $500 painting you want is already sold.
3. Engage, Don’t Hard-Sell
People go to markets and events more to be entertained than to be sold on something. Try to be warm, but not too close; straying too far feels too distant. A simple “If you have questions, don’t hesitate to ask!” keeps the communication door wide open.
Share with the interested party the story behind the artwork. Why did you create it? What inspired it? Stories evoke emotions, emotions lead to purchasing.
4. Leverage Social Media
Markets and fairs are Instagram’s dream. Use them to your best advantage.
- Two weeks prior: Post teasers of the works you will be showcasing. Announce event date, time, and location.
- One week before: Post live updates featuring people working with your products, and share behind-the-scenes photos.
- After the event: You were fantastic and I appreciate all of your efforts. Please, if you’re able, consider sharing items that did not sell by linking them to your online shop.
5. Show Something Out-of-the-Box Original
Have a different spin from the formation poor offer that will help you to stand out. This could include:
- A live display of how to create a masterpiece.
- Quickly done custom portraits or drawings on demand.
- Special items for the occasion that are not meant for wide circulation.
What Does NOT Works: The Mistakes to Avoid
1. Unacquainted
Looking for cash or realizing you forgot your card reader is so newbie. Always make sure you have all the necessary items.
- Cash for purchase – can bring floats with small denom coins.
- Square or SumUp are some of the reliable card readers.
- Bubble wrap, bags, tissue paper—packaging supplies.
- Write down your sales with an address collecting tool so you can track them easily.
2. Ignoring the Sophisticated Reader
There is a certain hierarchy within markets. A local disability market has a different target market compared to a high-end art gallery Those selling art need to take time to research then adjust their offerings accordingly.
For example, at family-friendly fairs, people of all ages may prefer to buy smaller items like prints, stickers, or postcards rather than large, expensive items.
3. Over Or Under Pricing Your Artwork
No matter the way you look at it, putting a price on your work is extremely challenging, However, it is paramount to the success of your business. If you have too high of a price, you scare the customers away. If you have too low of a price, your hard work will go towards nothing.
Here’s an easy formula to get started: Multiply the sum of your materials and hourly wage by two.
Don’t forget your travel expenses and booth fees!
4. Not Doing Enough Research
In fact, be sure you follow those leads. Capture emails; offer a small gift for signing up and then thank them. Let them know when they can find your work online and show them where to spot your booth.
There really isn’t a better feeling than watching someone fall in love with your art, scoop it up, and take it home. Selling art and taking part at fairs and markets always meets expectations both emotionally and financially. But, in order to succeed, you have to thoughtful, have planning and foresight, and be willing to learn.
Therefore, work knowing that your experience doesn’t matter; your time is still valuable. Most importantly, have a good time. Arrive with confidence, participate, and captivate your audience.
Now make sure to go out there and stake a claim to your market.
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